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Clémence and Vivien

The incredible story of the Clémence et Vivien brand

Clémence et Vivien are much more than just a natural and organic cosmetics brand. Behind this name lies the story of a passionate couple who took a bold professional turn to offer products that respect the environment, health, and animals. Discover in this article how Clémence et Vivien succeeded in creating a committed and inspiring brand.

A couple with strong convictions

Before embarking on the Clémence et Vivien adventure, the two founders were already sensitive to environmental issues and concerned about responsible consumption. Coming from the insurance world, they realized that their values did not align with their daily professional activity. This is how they decided to radically change their lives and create together a brand that would meet their expectations in terms of quality, naturalness, and ethics.

The trigger for change

What truly pushed Clémence et Vivien to take the leap and create their brand was the difficulty they encountered in finding natural and organic cosmetic products that met their needs. Noticing a gap in the market, they decided to put their skills and passion to work creating a range of products that respect both the planet and its inhabitants.

The birth of the Clémence et Vivien brand

To realize their project, Clémence et Vivien had to face several challenges, both technical and financial. Thanks to their perseverance, hard work, and attention to detail, they finally managed to bring their brand to life in 2014.

Innovative and quality products

Clémence et Vivien were committed to offering innovative and effective products, like their first flagship product: the solid deodorant. This is a true revolution in the cosmetics world, as it combines effectiveness, practicality, and ecology. It is now highly praised by many consumers won over by its aluminum salt-free formula and zero-waste packaging.

A rigorous selection of ingredients

To guarantee the quality and naturalness of their products, Clémence et Vivien place particular importance on the selection of ingredients used. Thus, they especially favor:

  • Natural and organic active ingredients, derived from plants or minerals
  • Virgin and organic vegetable oils, from first cold pressing
  • Pure and natural essential oils, chemically unmodified

All Clémence et Vivien products are also guaranteed free from GMOs, nanoparticles, and controversial substances such as parabens, phenoxyethanol, or silicones.

A committed and responsible brand

Beyond product quality, Clémence et Vivien have built their brand around strong and committed values, which are now an integral part of their DNA.

Respect for the environment

Aware of the ecological impact of conventional cosmetic products, Clémence et Vivien have focused on formulas concentrated in natural and organic active ingredients. They also favor eco-designed and recyclable packaging, thus minimizing the carbon footprint of their products.

Animal protection

Passionate defenders of animal welfare, Clémence et Vivien commit to never testing their products on animals, in accordance with current European regulations. Moreover, they ensure that their suppliers share the same ethics and adopt animal-friendly practices.

Valuing local expertise

Clémence et Vivien have chosen to produce all their products in France to support local expertise and contribute to the economic vitality of the region. This positioning also allows them to better control the quality and traceability of their products while limiting transportation and associated CO2 emissions.

A success story that is just beginning

In just a few years, Clémence et Vivien have managed to establish their brand in the natural and organic cosmetics market. Their growing popularity reflects consumers' enthusiasm for products that respect the environment and health, highlighting the importance of transparency and ethics in the cosmetics sector.

A wide distribution network

Today, Clémence et Vivien products are available in many points of sale in France and abroad, both in specialized stores and online. This increased presence ensures the brand significant visibility among consumers seeking natural and responsible products.

Promising future projects

Building on their success, Clémence et Vivien continue to expand their range and work on new formulations that are ever more innovative and environmentally friendly. Many challenges remain, but one thing is certain: the story of Clémence et Vivien is far from over!

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